Wednesday, Jun. 11, 2008 | 12:00 EST

Everyone knows word of mouth (WOM) is important and impactful, but what is the real economic impact of word of mouth on your company? Until now, it’s a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based with the new independent research using Net Promoter to establish a metric for measuring positive and negative word of mouth and the economic impact of WOM on corporate growth.

Join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix, as he discusses:

• The link between customer loyalty and customer behaviors that contribute to financial success for companies in the computer hardware industry
• The methodology behind this study, which claims to have found the financial impact for negative and positive word of mouth
• The monetary value of a Promoter
• How loyal customers are able to impact your organization’s bottom line
• How to find customer value using both buyer and referral economics
• And more!

Featured Speaker:

• Dr. Vince Nowinski, Principal Methodologist, Satmetrix

Type: WOM Wednesday