The WOMMA WordWOM Wednesdays
Tired of eating a hurried lunch alone at your desk every day? Get your team together and gather ‘round the phone for a crash course in word of mouth marketing.
Just dial in; we’ll do the rest. (Call from the conference room and save: You’ll get group learning for the price of one registration!)
WOM Wednesdays is our weekly, hour-long teleconference series where leading experts offer practical word of mouth marketing tips and techniques. So grab a sandwich, pick up the phone and get ready to chew on the industry’s biggest topics along with the industry’s biggest experts and advocates.
Listen in for in-depth discussions on blogging, customer evangelism, best practices and ethics, viral marketing and much more!
Participation is easy—just register and dial in over the phone. (Your computer can sit this one out!)
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Jun. 11: Net Promoter Economics: Exploring the Economic Impact of Word of Mouth
Wednesday, Jun. 11, 2008 | 12:00 EST
Everyone knows word of mouth (WOM) is important and impactful, but what is the real economic impact of word of mouth on your company? Until now, it’s a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based with the new independent research using Net Promoter to establish a metric for measuring positive and negative word of mouth and the economic impact of WOM on corporate growth.
Join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix, as he discusses:
• The link between customer loyalty and customer behaviors that contribute to financial success for companies in the computer hardware industry
• The methodology behind this study, which claims to have found the financial impact for negative and positive word of mouth
• The monetary value of a Promoter
• How loyal customers are able to impact your organization’s bottom line
• How to find customer value using both buyer and referral economics
• And more!Featured Speaker:
• Dr. Vince Nowinski, Principal Methodologist, Satmetrix
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