Books

• Measuring Word of Mouth, Volume 3 - Book

  

  Twenty original research papers on word of mouth measures and metrics. Read this exclusive anthology of word of mouth data and get the industry numbers you crave.

  (200+ page full-size soft cover book).

  View Table of Contents

  Buy the Book for $ 65.00 USD

  WOMMA Member Rate (25% off) for $ 48.75 USD

• Measuring Word of Mouth, Volume 2 - Book

  

  Twenty original research papers on word of mouth measures and metrics. Read this exclusive anthology of word of mouth data and get the industry numbers you crave.

  (200+ page full-size soft cover book).

  View Table of Contents

  Buy the Book for $ 65.00 USD

  WOMMA Member Rate (25% off) for $ 48.75 USD

• Measuring Word of Mouth, Volume 1 - Book

  

  Thirty original articles on this cutting-edge topic. Read the research first! The best of current thinking on measurement and metrics in word of mouth marketing.

  (226 page full-size soft cover book).

  View Table of Contents

  Buy the Book for $ 65.00 USD

  WOMMA Member Rate (25% off) for $ 48.75 USD

Tags: book , measurement