Exclusive Content from WOMMA
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Measuring Word of Mouth, Volume 4 - Book
WOMMA has just released the latest and greatest industry research in an easy to follow textbook. The Measuring Word of Mouth vol. 4 is a great addition to your resource library. If you haven’t already sent thank you gifts to your clients, this textbook is the perfect idea. Covering topics from the impact of reach to measuring the value of WOM and offline and online WOM comparisons, Measuring Word of Mouth vol. 4 is a must-have book.
Twenty original research papers on word of mouth measures and metrics. Read this exclusive anthology of word of mouth data and get the industry numbers you crave.
(200+ page full-size soft cover book).
WOMMA members get 25% their purchase. Bulk rates available for orders of 5 or more.
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Measuring Word of Mouth, Volume 3 - Book
Twenty original research papers on word of mouth measures and metrics. Read this exclusive anthology of word of mouth data and get the industry numbers you crave.
(200+ page full-size soft cover book).
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WOM Research Library
“Measuring Word of Mouth, Volume 1, 2, 3 & 4.”
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The Everything Bundle
Special package deal includes:
Book: “Measuring Word of Mouth, Volume 4”
Book: “Measuring Word of Mouth, Volume 3”
Audio: 2007 Word of Mouth Basic Training Conference
Audio: 2006 Word of Mouth Marketing Summit 2
Audio: 2006 Word of Mouth Research Symposium
Book: “Measuring Word of Mouth, Volume 2”
Audio: 2006 Word of Mouth Basic Training 2 Conference
Audio: 2006 Word of Mouth Basic Training 1 Conference
Audio: 2005 Word of Mouth vs. Advertising Conference .
Audio: 2005 Word of Mouth Marketing Summit 1
Audio: 2005 Measuring WOM Conference
Book: “Measuring Word of Mouth, Volume 1”