The WOMMA WordExclusive Content from WOMMA
Unable to attend a conference but don’t want to miss out on this great content? Planning to attend but want an easy way to reference the sessions after the event?
Order these popular recordings and publications from recent WOMMA events. High-quality recordings and original articles help you master the art of word of mouth marketing.
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2007 Word of Mouth Martketing Summit - Audio
Las Vegas, NV
Get the complete audio recordings from WOMMA’s third annual Word of Mouth Marketing Summit, held Nov. 14-15, 2007, in Las Vegas. Featuring 70+ speakers, brand new how-to sessions, and engaging case studies. Recordings are generally available 4-5 weeks following the event.
(Most, but not all, speakers will be included.)
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2007 Word of Mouth Research Symposium - Audio
Las Vegas, NV
Get the complete audio recordings from WOMMA’s Word of Mouth Research Symposium, held Nov. 13, 2007, in Las Vegas. Featuring 20 fascinating research papers and exciting new measurements. Recordings are generally available 4-5 weeks following the event.
(Most, but not all, speakers will be included.)
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Measuring Word of Mouth, Volume 3 - Book
Twenty original research papers on word of mouth measures and metrics. Read this exclusive anthology of word of mouth data and get the industry numbers you crave.
(200+ page full-size soft cover book).
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2007 Summit and Research Bundle
Special package deal includes:
- 2007 Word of Mouth Marketing Summit Audio
- 2007 Word of Mouth Research Symposium Audio
- “Measuring Word of Mouth, Vol. 3” Book.
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WOMM-U Non-Member
WOMMA’s WOMM University (WOMM-U) is a 2-day comprehensive and interactive educational experience built around giving you the real-world knowledge you need to execute exceptional word of mouth marketing programs.
WOMM-U is different from any other conference you have ever attended (including previous WOMMA conferences) because of the powerful mix of the theoretical, practical, and hands-on opportunities that will allow you to return to your office prepared to strengthen your existing WOMM programs or begin new ones.
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WOMM-U Member
WOMMA’s WOMM University (WOMM-U) is a 2-day comprehensive and interactive educational experience built around giving you the real-world knowledge you need to execute exceptional word of mouth marketing programs.
WOMM-U is different from any other conference you have ever attended (including previous WOMMA conferences) because of the powerful mix of the theoretical, practical, and hands-on opportunities that will allow you to return to your office prepared to strengthen your existing WOMM programs or begin new ones.
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Apr. 16: Insights from the Media and Bloggers Revealed in 2008 PRWeek/PR Newswire Survey of the Media
Free to Members
Wednesday, Apr. 16, 2007 | 12:00 EST
Join WOMMA PRWeek Publishing Director, Julia Hood, and PR Newswire Chief Operating Officer, Dave Armon, as they discuss findings from their 2008 media survey. Findings revealed such insights as:- The media are being asked to contribute more and more to other mediums outside their official duties, giving communicators more opportunities that ever for coverage
- Bloggers are receiving pitches regularly from PR pros, but few of these receive coverage
- Traditional and non-traditional media are measuring the success of their work by feedback from their colleagues, sources and readers
These and other interesting facts were uncovered in the 2008 PRWeek/PR Newswire Survey of the Media. Dial in and listen up to learn insights into the minds of traditional journalists and bloggers—specifically regarding their duties and workload, interaction with communications pros, opinions of the future of media, and how this all impacts you.
Featured Speaker:- Dave Armon, Chief Operating Officer, PR Newswire
- Julia Hood, Publishing Diretor, PRWeek
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Jun. 11: Net Promoter Economics: Exploring the Economic Impact of Word of Mouth
Wednesday, Jun. 11, 2008 | 12:00 EST
Everyone knows word of mouth (WOM) is important and impactful, but what is the real economic impact of word of mouth on your company? Until now, it’s a question that organizations have struggled to answer. Now, Satmetrix has come up with a viable, numbers-based with the new independent research using Net Promoter to establish a metric for measuring positive and negative word of mouth and the economic impact of WOM on corporate growth.
Join WOMMA and Dr. Vince Nowinski, Principal Methodologist at Satmetrix, as he discusses:
• The link between customer loyalty and customer behaviors that contribute to financial success for companies in the computer hardware industry
• The methodology behind this study, which claims to have found the financial impact for negative and positive word of mouth
• The monetary value of a Promoter
• How loyal customers are able to impact your organization’s bottom line
• How to find customer value using both buyer and referral economics
• And more!Featured Speaker:
• Dr. Vince Nowinski, Principal Methodologist, Satmetrix
